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Month: June 2019

Blog Informative News & Articles Use Cases

Machine Learning and the Finance Industry

 

 

Did you know that the term “artificial intelligence” was first coined in 1956? Even since then the world has rapidly evolved technologically. From the early days of radio, to television, to the internet, and now we have Artificial Intelligence and Machine Learning. Artificial Intelligence (AI) involves many aspects – including processing robotics and the process of automation by robotics. Due to large amounts of data and the increase in demand for understanding data patterns, AI and machine learning (ML) have become very popular (especially among large companies). When it comes to the financial services industry, thousands of organisations are using ML systems to more efficiently identify data patterns to gain target audience insights and much more. 

 

The financial services industry is full of data records. Hence the relevance of using ML to succeed in this domain. There are many use-cases of ML in the financial industry but risk assessment, fraud detection, financial advice, trading, and managing finance are the most popular (or obvious) business functions within the industry for machine learning systems. 

 

 

Risk Assessment 

To determine which customers are eligible for a credit card, banks use credit scores. However, this method of grouping customers is not necessarily efficient for business.  

Machine learning is now being used to scan thousands of personal financial records for loan repayment routines, the number of active loans, and the number of existing credit cards an individual has – to determine customised interest rates. Lenders can now determine those who are credit-worthy options if they do not possess an extensive credit history. For example, some machine learning algorithms use alternative data, such as mobile phone data, to evaluate loan suitability and customised loan rates. In addition to this, ML-powered models are objective – this removes any biases that a human credit officer may make. A vehicle lending company has experienced a 23% annual decrease in losses by implementing an AI system of loan evaluation. 

 

Fraud Detection and Management 

All organisations aim to reduce risk conditions. The financial industry (and banks in particular) take fraud very seriously – seeing as given loans are basically somebody else’s money. ML security and fraud identification systems are used to alert organisations of unusual behaviour by analysing past spending patterns across many transaction tools. A card being used in a faraway area from where it was previously used or a withdrawal of an amount of money that is unusual for the particular account, for example, are all detectable by ML systems. Understandably, these events may not be fraudulent. One of the benefits of ML-based fraud systems is that they can learn. If a regular transaction is marked as irregular by the system, it can be corrected and learn from its mistake. This allows for better informed decisions about what is flagged as fraudulent behaviour and what is not. 

 

Financial Advisory Services 

Pressure on financial institutions to reduce their commission on individual investments has increased. Luckily machines can give financial advice for a single down payment. Another use case for ML in financial advice is automated advisory – combining ML calculations with human insight to provide more efficient investment options to customers. This collaboration is key. An AI system is neither an all-knowing solution nor a simple marketing accessory; it is just as important to consider the human perspective along with the AI decisions when it comes to financial decision-making. 

  

Trading 

It is not such a recent experience that investment companies have been relying on technology and data scientists to predict future patterns in the market. In the trading field, investments are dependent on one’s ability to accurately predict the future. ML systems are highly useful in this regard: they can produce calculations from large data in a short time. Machine learning allows such systems to predict patterns based on past data (even taking into account – and planning for – anomalies such as the 2008 financial crisis). Depending on one’s appetite for risk, ML systems can suggest portfolio combinations: a person with an interest in high-risk shares depend on ML-calculated decisions on when to buy, hold, and sell. Those with a tendency towards low-risk portfolios can make decisions based on alerts from ML systems about when the market is expected to fall. 

 

 

Finance Management 

In an increasingly materialistic and connected world, managing finances can be a challenge to many people. Personal Financial Management (PFM) is one of the more recent ML-based developments. By analysing where consumers are spending their money, ML models build algorithms to help consumers make more informed decisions about their money. The model creates a spending graph which is personalised based on individual data from one’s web footprint. This may upset advocates of privacy breaching, but this is becoming a more popular way to manage personal finances as it removes the need to make length spreadsheets or hand-written budgets. From these small PFM suggestions to bigger investment portfolio suggestions, ML systems can be beneficial time- and money-saving tools to both customers and employees in the financial services industry. 

 

Machine learning is the future of many business functions within the finance industry. Soon enough it will be able to handle more financially sensitive and tedious tasks and provide more efficient solutions. The long-term cost saving benefit of ML systems are encouraging multiple financial service organisations to implement this technology. Although, currently, the implementation of ML systems in the finance industry is still in its infancy, the speed at which it is helping the industry progress predicts losses will be fewer, trading will be smarter, and customer experience will be better.  

Blog Informative News & Articles Use Cases

Machine Learning & Customer Service 

 

Machine Learning (ML) in customer services is viewed by directors, decision-makers, and by employees as a blessing to both the customer and employee experience. While technology is not yet able to perform all the tasks a human customer service representative could, machine learning in customer service teams is expected to increase by 143% over the next 16 months as more teams turn to chatbots, text, voice analytics, and other use cases. Currently, ML models in customer service are being used to both assist and replace human agents. This is primarily to improve customer service experiences and reduce the service costs of having employees handle simple requests and tasks.

Let’s explore how ML can be used to assist customer service agents; rather than completely replace them. 

 

Messaging Assistants 

We already know (and have probably experienced) chat bots are being used to communicate with customers online. However, many customers and companies feel that bots cannot handle all tasks that human agents can. Whilst still using ML technology – but avoiding frustration – “assistant” bots are being deployed to increase employee efficiency. This system allows the bots to deal with the simple questions up until the conversation becomes too complicated: then the chat is handed over to a human. Once the complex task is finished, the bot can continue with the simple details. The results of this system increase efficiency up to a point where human agents have been able to handle up to 6 co-existing chats at once. 

 

 

Organising E-mails 

Reading emails to decipher and respond to customer needs is a time-consuming task. Luckily, ML systems can speed up the process. ML technology is able to scan and tag emails to direct them to the right person along with suggested responses to the respective emails. Companies needing to respond to a large amount of emails in a short period of time have been able to halve the time customers wait to receive a response. 

 

Enhanced Customer Phone Calls 

When it comes to getting answers about financial questions, customers prefer to do so via phone call than online by a rate of 3 to 1. However, from a technical perspective, it is significantly more challenging to deploy ML voice-based communication systems. Background noise, unusual speech patterns, accents, and poor pronunciation make it hard for an ML model to translate voices into text. Yet even with these difficulties, companies are using machine learning to assist phone-call customer service agents. Conversations can be analysed in real-time with deep learning. These ML models listen to changes in volume, pitch, and can detect mimicking for classifying how customers are feelings and how calls are going. Customer service agents are given suggestions simultaneously to improve their calls based on their performance. A trial of this technology showed a 30% improvement in customer survey scores, a 6% improvement in issue resolution, and a significant decrease in requests to speak to a manager. 

 

 

 

The Future of Machine Learning and Customer Support 

New interesting uses for ML in customer service have only recently been deployed. This is why it is hard to tell how much ML will impact customer service and employment. Call centre employment is only one of many areas where this ML technology is being used (there are many retail salespeople, cashiers, and service hosts that will become freed up because up to 30% of what customer service agents do has automation potential). 

Thanks to ML advances, companies are now able to make quicker and cheaper responses to low-level customer interactions and improve more complex customer engagement experiences with human agents. This may lead to a significant increase in demand and standard of service. Millennials now have a 68% higher expectation of customer service than they had one year ago. Almost 80% of young customers expect the contacted customer service agent to already know their contact and product information. 

In the nearby future, ML in customer service will not cause an overall decrease in customer service jobs; companies may increase the number of ML assisted employees to deal with the new demand due to ML system-related efficiency and customer satisfaction.  

 

Concluding Thoughts 

Machine Learning in customer service is being used to improve the quality of service and reduce the cost of employees across industries such as finance, food, retail, and insurance. Companies now trust chatbots and ML speech-analysis systems to handle simple tasks – leading to a current significant investment in these systems. The benefits of ML in customer service is being felt directly by regular customers in a very clear and immediate sense. Customer service is a space where exciting ML applications are being deployed in across industries at a significant rate. While ML systems are being used to fully take on monotonous tasks – making it easier for human agents to deal with the more difficult issues – as they learn, these systems should soon be able to deal with more requests without human involvement. This means the current level of customer service being provided will be provided in the future at a much lower cost. This is not to say that companies will be able to spend less on this part of their business. As customers expect better service as a result of ML technology, more employees may be necessary. 

Blog Informative News & Articles Use Cases

Quick Read: Product Development & Artificial Intelligence

 

 
How Can Artificial Intelligence be Involved in Product Development?  
 

Let’s focus on two main ways that AI can help with Product Development. Firstly, AI can do the repetitive and boring tasks or jobs in this industry that us humans don’t usually enjoy. Secondly, AI can gather the best information relevant to the product development so that better quality products can be produced.  

  
Testing Product Features 
The shortage of quality assurance engineers and analysts in the workplace means that the quality standard of products is not always up to scratch. Testing the features of products can make up 50% of the work being done on a product before it is even approved for production. This is seen as a huge time-consumer – especially when aspects such as customer and competitor research are being overlooked. 

An AI automated approach can help in this regard. By assimilating, machines can meticulously mimic human behaviour. This means that a team of testers can move beyond the traditional route of manually testing products and progressively move forward toward an automated and precision-based continuous testing process. AI models can test the features of the product to find faults (with a higher chance of finding faults that a human product manager may have missed). Not only are product faults lessened by using AI models, but human error is minimised too. Even the most meticulous tester is bound to make mistakes while carrying out monotonous manual testing. By performing the same steps accurately every time, AI models never miss out on recording detailed results. Testers are freed from repetitive manual tests and have more time to create new automated software tests and deal with sophisticated features. 

 
Designing for Ultimate User Experience 
Successful products are generally those with uses that resonate with the users. The product needs to be user-friendly and, in some cases, even fun to use. Product design calls for creativity across the board. The design team must consider the product uses (regular and unusual) and support those uses that embrace the business objectives as well as those that give the user value.  

 Artificial Intelligence can use behavioural data to determine how a product is used and how it can be built to best fulfil its use. The most useful part of this determination is that AI can alert the design team before the manufacturing phase as to which designs will and what won’t be successful. By analysing the intended steps to use a product, AI can determine whether a user will be successful in getting the desired action from the product or not. This means that it is no longer necessary to build different prototypes of a product for testing. Simply run all the different product designs through a simulation and let AI models determine which is best. This is ground-breaking for companies that are heavily reliant on manufacturing: saving them time and money previously spent on product development and research. 

 

 

As Artificial Intelligence has become relevant in the product development cycle, organizations are faced with the decision whether they should adopt it wholly within their practices. Initially, the set-up costs of an AI system may seem unjustifiable in the product development industry, but in time organisations will produce greater testing rewards for less money.  These new savings can be redirected towards quality assurance efforts, testing uncovered areas, or more exciting and creative parts of product testing. In the future, AI in product development won’t only be relevant in product testing but will be applicable to all roles across product development involved in delivering top-quality products to the market.